Pay per click advertising strategy

Pay Per Click Advertising.

Achieve Immediate Results with Website Geeks Google Ads Management

Drive Targeted Traffic and Maximize ROI

Website Geeks understands the power of Pay Per Click (PPC) advertising in reaching your target audience and boosting conversions. We provide comprehensive PPC advertising services designed to maximise your return on investment.

Our team has extensive experience in developing and managing effective Google Ads campaigns across various industries. Whether your objective is to drive website traffic, generate qualified leads, or increase sales, we possess the expertise to help you achieve your specific targets.

Our PPC Advertising Services

Customised PPC Strategy Development

Customised PPC Strategy

We collaborate with you to develop a tailored PPC advertising strategy that aligns perfectly with your business goals and target audience, ensuring optimal campaign performance.

  • Goal-oriented approach
  • Audience-focused targeting
Advanced Keyword Research and Targeting

Advanced Keyword Research

We conduct in-depth keyword research to identify the most effective and relevant keywords for your campaigns, maximising your reach and attracting qualified traffic.

  • Competitor keyword analysis
  • Long-tail keyword optimization
Compelling Ad Copy Creation

Compelling Ad Copy Creation

We craft compelling and persuasive ad copy that resonates with your target audience, driving clicks and increasing engagement.

  • Persuasive messaging
  • A/B testing of ad variations
Landing Page Optimisation

Landing Page Optimisation

We optimise your landing pages to align seamlessly with your PPC ads, creating a cohesive user experience that drives conversions.

  • Message match optimization
  • Conversion-focused design
Campaign Management and Optimisation

Campaign Management

We continuously monitor and optimise your campaigns, making data-driven adjustments to maximise your advertising budget and ensure optimal performance.

  • Ongoing bid management
  • Performance optimization
Analytics and Reporting

Analytics and Reporting

We provide regular, comprehensive reports that detail your Google Ads performance, offering actionable insights for continuous improvement and optimisation.

  • Transparent performance metrics
  • ROI-focused reporting

The Benefits of PPC Advertising

Immediate Results

Unlike SEO, which can take months to show results, PPC campaigns can generate traffic and leads as soon as they go live, making them ideal for businesses looking for quick wins.

Precise Targeting

PPC platforms offer advanced targeting options, allowing you to reach specific demographics, locations, interests, and behaviors, ensuring your ads are shown to the most relevant audience.

Measurable Results

PPC provides detailed analytics and tracking, allowing you to measure exactly how your campaigns are performing, which keywords are driving conversions, and your precise return on investment.

Our PPC Advertising Packages

Choose the plan that best fits your business needs and budget

Business

£250.00 /month

Minimum 3 Month Term with a 30 Day Notice Period

  • Extensive Keyword Research & Analysis
  • Setup of a Single Campaign
  • Running of Multiple Keyword Ad Groups
  • Configuration of Analytics & Tracking
  • Writing & Implementing Ad Copy
  • 1 Hour Dedicated to Monitoring & Optimisation
  • Implementation of Negative Keywords
  • Monthly Reporting on Performance

Business Plus

£300.00 /month

Minimum 3 Month Term with a 30 Day Notice Period

  • Extensive Keyword Research & Analysis
  • Setup of a Single Campaign
  • Running of Multiple Keyword Ad Groups
  • Configuration of Analytics & Tracking
  • Writing & Implementing Ad Copy
  • 1.5 Hours Dedicated to Monitoring & Optimisation
  • Implementation of Negative Keywords
  • Monthly Reporting on Performance

Enterprise

£400.00 /month

Minimum 3 Month Term with a 30 Day Notice Period

  • Extensive Keyword Research & Analysis
  • Setup of Multiple Campaigns
  • Running of Multiple Keyword Ad Groups
  • Configuration of Analytics & Tracking
  • Writing & Implementing Ad Copy
  • Variations of Ad Copy for Testing Purposes
  • 2 Hours Dedicated to Monitoring & Optimisation
  • Implementation of Negative Keywords
  • Monthly Reporting on Performance

Enterprise Plus

£550.00 /month

Minimum 3 Month Term with a 30 Day Notice Period

  • Extensive Keyword Research & Analysis
  • Setup of Multiple Campaigns
  • Running of Multiple Keyword Ad Groups
  • Configuration of Analytics & Tracking
  • Writing & Implementing Ad Copy
  • Variations of Ad Copy for Testing Purposes
  • 3 Hours Dedicated to Monitoring & Optimisation
  • Implementation of Negative Keywords
  • Split Testing for Campaigns
  • Recommendations for Landing Page Improvements
  • Dedicated Account Management
  • Monthly Reporting on Performance

Strategic PPC Campaign Management

Our team works closely with you to understand your business objectives and develop a PPC strategy that delivers measurable results. We focus on maximising your ROI and ensuring your advertising budget is used effectively.

From initial keyword research and campaign setup to ongoing optimization and performance reporting, we handle every aspect of your PPC campaigns with precision and expertise.

Get Started with PPC
Strategic PPC Management

Ready to Drive Targeted Traffic and Boost Conversions?

Don't let potential customers slip through your fingers. Our expert PPC advertising services can help you reach your target audience effectively and maximize your return on investment.

With Website Geeks' comprehensive PPC advertising services, you can achieve immediate results and drive sustainable business growth through strategic digital advertising.

Frequently Asked Questions About PPC Advertising

Pay Per Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It's essentially a way of buying visits to your website rather than earning them organically. Google Ads is the most popular PPC platform, allowing businesses to display ads in Google's search results and across its advertising network. PPC is highly effective for driving immediate, targeted traffic to your website.

One of the main advantages of PPC advertising is its immediacy. Unlike SEO, which can take months to show results, PPC campaigns can generate traffic and leads as soon as they go live. You'll typically begin seeing impressions and clicks within hours of launching your campaign. However, optimizing for conversions and achieving the best possible ROI usually takes 2-4 weeks as we gather data, refine targeting, and optimize your campaigns based on performance.

PPC budgets vary widely depending on your industry, competition, geographic targeting, and business goals. While some local businesses can see results with budgets of $500-$1,000 per month, more competitive industries or broader campaigns typically require $2,000-$5,000+ monthly. We work with you to determine an appropriate budget based on your specific goals and competitive landscape, ensuring your advertising spend generates the best possible return on investment.

We measure PPC success through multiple metrics aligned with your business goals. These typically include click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), quality score, and overall return on ad spend (ROAS). We establish clear KPIs at the beginning of your campaign and provide regular reporting that tracks these metrics. Our focus is always on the metrics that matter most to your business—whether that's generating leads, driving sales, or building brand awareness.

Yes, while Google Ads is the most popular PPC platform, we also manage campaigns on Microsoft Ads (Bing), social media platforms like Facebook, Instagram, LinkedIn, and Twitter, as well as specialized platforms depending on your industry and target audience. We recommend the best mix of platforms based on where your ideal customers are most likely to be found and where your budget will generate the highest return on investment.

Start Driving Targeted Traffic Today

Discover how our PPC advertising services can help your business reach the right audience at the right time and maximize your marketing ROI.